A proposal for a pilot research study for M. T. E. Control Gear, Ltd. - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a pilot research study for M. T. E. Control Gear, Ltd.
Box Number	75
Report Number	1647A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1962 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	M. T. E. Control Gear, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	M. T. E. Control Gear, Ltd. Go to Business Biographies
Brand	M. T. E.
Method	Interview; Test
Keywords	electronic appliance, corporate image, marketing, promotion, advertising, male consumer, attitude, engineering, engineer, psychometric testing, attitude, buying habits Go to Glossary
Language	English