A proposal for a pilot survey and a complete motivational study on Caterpillar diesel truck engines - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a pilot survey and a complete motivational study on Caterpillar diesel truck engines
Box Number	77
Report Number	1709A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1963 Find out more about this year
Document Type	Proposal
Industry	Automotive; Animal and Agriculture
Commissioned by	Caterpillar Tractor Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Caterpillar Tractor Company Go to Business Biographies
Brand	Caterpillar
Method	Interview; Test
Keywords	corporate image, brand choice, advertising, consumer, marketing, brand awareness, customer satisfaction, truck, farmer, farming, farm equipment, engineering, design Go to Glossary
Language	English
Document linked to	Progress report of a pilot study on Caterpillar diesel truck engines