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Field name | Value |
---|---|
Title | A proposal for a psychological research project on the effectiveness of TV commercials |
Box Number | 7 |
Report Number | 127A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Advertising; Broadcasting |
Commissioned by | Young & Rubicam |
Place | New York, U.S.A. |
Method | Questionnaire; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Memo on television commercials Memo: television commercials |