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Title A proposal for a psychological research project on the effectiveness of TV commercials
Box Number 7
Report Number 127A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Advertising; Broadcasting
Commissioned by Young & Rubicam
Place New York, U.S.A.
Method Questionnaire; Test
Keywords
Language English
Document linked to Memo on television commercials
Memo: television commercials