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Title A proposal for a psychological research study of the problems involved in selling and advertising of Pepto-Bismol
Box Number 2
Report Number 42A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Healthcare and Pharmaceuticals
Conducted by Ernest Dichter
Place New York, U.S.A.
Brand Pepto-Bismol
Method Interview; Observation
Keywords
Language English
Document linked to A psychological study of Pepto-Bismol's copy appeals
Pre-test survey on stomach remedies for Pepto-Bismol