The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | A proposal for a psychological research study of the problems involved in selling and advertising of Pepto-Bismol |
Box Number | 2 |
Report Number | 42A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Healthcare and Pharmaceuticals |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Brand | Pepto-Bismol |
Method | Interview; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A psychological study of Pepto-Bismol's copy appeals Pre-test survey on stomach remedies for Pepto-Bismol |