A proposal for a psychological research study of the sales and advertising problems of Spry - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a psychological research study of the sales and advertising problems of Spry
Box Number	18
Report Number	484A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Lever Brothers Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Spry
Method	Interview; Observation; Test
Keywords	brand, cookery, oil, housewife, attitude, women, female consumer, brand loyalty, competitor analysis, brand association, ideal brand model, product differentiation, advertising, product personality, packaging, labeling, pricing, testing, psychometric testing Go to Glossary
Language	English