A proposal for a psychological research study on the sales and advertising problems of Fiberglas Draperies - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychological research study on the sales and advertising problems of Fiberglas Draperies
Box Number	10
Report Number	280A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1953 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Owens-Corning Fiberglas Textile Products
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Owens-Corning Fiberglas Textile Products Go to Business Biographies
Method	Interview; Questionnaire; Observation
Keywords	textiles, fiberglass, drapery, fabric, color, pricing, design, women, housewife, female consumer, projective techniques, homeware, curtain Go to Glossary
Language	English
Document linked to	Progress report on psychological research study on fiberglas A psychological research study on the sales and advertising problems of Owens-Corning Fiberglas