The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A proposal for a psychological research study on the sales and advertising problems of bread
Box Number 7
Report Number 122A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Quality Bakers of America Cooperative, Inc.
Conducted by Institute for Research in Mass Motivations, Inc.
Place New York, U.S.A.
Company
Brand Sunbeam
Method Interview
Keywords
Language English
Document linked to A psychological research study on the sales and advertising problems of the Quality Bakers of America
Techniques employed in Quality Bakers study
A psychological survey on the effectiveness of the Quality Bakers of America advertising
Quality Bakers of America letter proposal May 13, 1952 (for study 122C)
Letter proposal to Quality Bakers of America, June 22, 1959, re: Sunbeam bread slogan