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Field name | Value |
---|---|
Title | A proposal for a psychological research study on the sales and advertising problems of bread |
Box Number | 7 |
Report Number | 122A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | Quality Bakers of America Cooperative, Inc. |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Sunbeam |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A psychological research study on the sales and advertising problems of the Quality Bakers of America Techniques employed in Quality Bakers study A psychological survey on the effectiveness of the Quality Bakers of America advertising Quality Bakers of America letter proposal May 13, 1952 (for study 122C) Letter proposal to Quality Bakers of America, June 22, 1959, re: Sunbeam bread slogan |