A proposal for a psychological research study on the sales and advertising problems of frozen foods - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychological research study on the sales and advertising problems of frozen foods
Box Number	11
Report Number	296A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1953 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	J. J. Weiner Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Whitney Frozenfood Company Go to Business Biographies
Brand	Bel-Air
Method	Interview; Observation
Keywords	frozen food, cookery, sales, advertising, brand association, product personality, women, female consumer, brand choice, brand loyalty, husband, men, guilt, quality, nutrition, packaging, customer profiling, convenience food Go to Glossary
Language	English
Document linked to	A motivational research study of the sales and advertising problems of Bel-Air frozen foods Supplementary memo on Whitney Frozen Food A motivational research study of the sales and advertising problems of Bel-Air Frozen Foods (executive summary of findings)