A proposal for a psychologically orientated market survey on Operation Conquest - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychologically orientated market survey on Operation Conquest
Box Number	71
Report Number	1530A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Cadbury Brothers Limited
Conducted by	Ernest Dichter Associates, Inc.
Place	London, England
Company	Cadbury Brothers Limited Go to Business Biographies
Brand	Cadbury
Method	Interview; Test
Keywords	marketing, name, brand awareness, promotion, candy, confectionery, health, nutrition, social status, attitude, children, child consumer, family, corporate image Go to Glossary
Language	English
Document linked to	The structure of boiled sweet market and the nature of the sample Attitudes and motivations Summary of a psychologically orientated study of the boiled sweet market (Operation Conquest) Pilot phase of a psychologically orientated market investigation on boiled sweets