A proposal for a psychologically orientated market survey on dentifrice - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychologically orientated market survey on dentifrice
Box Number	71
Report Number	1533A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1961 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Unilever, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Unilever, Ltd. Go to Business Biographies
Brand	Gibbs
Method	Interview
Keywords	consumer, oral hygiene, toothpaste, purchasing, market segmentation, personality profiling, corporate image, packaging, symbolism, brand switching Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on the motivations of dentifrice purchase