A proposal for a psychology orientated consumer research programme on the shampoo market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychology orientated consumer research programme on the shampoo market
Box Number	66
Report Number	1442A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	County Laboratories, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	County Laboratories, Ltd. Go to Business Biographies
Method	Interview
Keywords	shampoo, hair product, female consumer, housewife, personality profiling, corporate image, brand awareness, market segmentation, brand loyalty, scent Go to Glossary
Language	English
Document linked to	A psychologically oriented consumer research program on the shampoo market