A proposal for a research study on the psychological foundations of new products in the grocery and home making field - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a research study on the psychological foundations of new products in the grocery and home making field
Box Number	14
Report Number	361A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	General Mills, Inc.
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Company	General Mills, Inc. Go to Business Biographies
Keywords	household appliance, housekeeping, housewife, women, female consumer, research Go to Glossary
Language	English