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Field name | Value |
---|---|
Title | A proposal for a research study to determine the strength of Beech-Nut's present competitive position in the chewing gum field… |
Box Number | 60 |
Report Number | 1331.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Letter |
Industry | Food and Drink |
Commissioned by | Beech-Nut Life Savers, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Beech-Nut |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Additional information | Full title: A proposal for a research study to determine the strength of Beech-Nut's present competitive position in the chewing gum field, what Beech-Nut can do to expand the sales of its gum and to meet the challenge of unsatisfied needs which still may exist in the candy field. |