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Title A proposal for a research study to determine the strength of Beech-Nut's present competitive position in the chewing gum field…
Box Number 60
Report Number 1331.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Letter
Industry Food and Drink
Commissioned by Beech-Nut Life Savers, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Beech-Nut
Method Interview
Keywords
Language English
Additional information Full title: A proposal for a research study to determine the strength of Beech-Nut's present competitive position in the chewing gum field, what Beech-Nut can do to expand the sales of its gum and to meet the challenge of unsatisfied needs which still may exist in the candy field.