A proposal for a two-phase study on overseas vacation travel - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a two-phase study on overseas vacation travel
Box Number	102
Report Number	2332A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1970 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure; Travel and Tourism
Commissioned by	Pan American World Airways System
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Pan American Airways Corporation Go to Business Biographies
Method	Interview; Test
Keywords	airline, air travel, vacation, aeroplane, marketing, advertising, promotion, public relations, travel agent, decision making, cost, Pan Am Go to Glossary
Language	English
Additional information	Last page is a title page for 'Addenda', but no addenda is included.