The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A proposal for a two phased research program to determine basic consumer buying motivations and purchase patterns as they affect the sales and advertising of Carnation instant chocolate milk
Box Number 31
Report Number 814A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by The Carnation Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Carnation
Method Questionnaire; Test; Interview; Observation
Keywords
Language English