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Field name | Value |
---|---|
Title | A proposal for a two phased research program to determine basic consumer buying motivations and purchase patterns as they affect the sales and advertising of Carnation instant chocolate milk |
Box Number | 31 |
Report Number | 814A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | The Carnation Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Carnation |
Method | Questionnaire; Test; Interview; Observation |
Keywords | Go to Glossary |
Language | English |