A proposal for an attitude investigation on a new powdered baby food - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for an attitude investigation on a new powdered baby food
Box Number	69
Report Number	1511A Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Sales Motivation, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Bengers, Ltd. Go to Business Biographies
Brand	Benger
Method	Interview; Test
Keywords	infant formula, nutrition, motherhood, children, family, housewife, female consumer, packaging, merchandising, public relations, corporate image, brand loyalty Go to Glossary
Language	English
Document linked to	A brief outline for a psychological investigation for Doby Foods in dehydrated form A pilot psychological research project on infant feeding