A proposal for an extended motivational research study on the problems of Jax beer in the New Orleans area - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for an extended motivational research study on the problems of Jax beer in the New Orleans area
Box Number	17
Report Number	464.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Fitzgerald Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Jackson Brewing Company Go to Business Biographies
Brand	Jax
Method	Interview; Observation; Test
Keywords	alcohol, African American consumer, beer, brewing industry, drink, beverage, sales, advertising, male consumer, men, market share, product personality, brand association, brand preference, competition, competitor analysis, sales person, salesman, brand switching, social responsibility, employee attitude, public relations, women, female consumer, flavor, packaging, design, promotion, word-of-mouth advertising, ideal brand model Go to Glossary
Language	English
Document linked to	A pilot study on the sales and advertising problems of Jax beer in the New Orleans negro community Creative research memo on Jax beer Proposal for a psychological research study on Jax beer