The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A proposal for research projects for the pharmaceutical advertising club
Box Number 16
Report Number 433.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Healthcare and Pharmaceuticals
Commissioned by Pharmaceutical Advertising Club
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Keywords
Language English
Document linked to Proposal for a motivational research study on improving the effectiveness of promotion and advertising directed at physicians by ethical drug companies
A research study on pharmaceutical advertising
A research study on pharmaceutical advertising