A proposal on a motivational research study for D-Zerta - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal on a motivational research study for D-Zerta
Box Number	43
Report Number	977A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1958 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	General Foods Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Foods Corporation Go to Business Biographies
Brand	D-Zerta; Jell-O
Method	Interview; Test
Keywords	diet, female consumer, weight loss, packaging, dessert, nutrition, housewife, product personality, brand choice, psychometric testing Go to Glossary
Language	English
Document linked to	A motivational research study of the marketing, sales and advertising problems of D-Zerta Tentative blueprint for action: a proposed Ne Goal - D-Zerta Model 1959: a super-Jello A proposal for a package test of the D-Zerta family package series Some of the findings - phase I - D-Zerta study