A proposal on the present image and future potential of three airlines: Real, Lacsa and Bahama Airways - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal on the present image and future potential of three airlines: Real, Lacsa and Bahama Airways
Box Number	62
Report Number	1362A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1960 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Arthur R. Mogge, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Real Airways; Lacsa Airways; Bahama Airways Go to Business Biographies
Brand	Real Airways; Lacsa Airways; Bahama Airways
Method	Interview; Test
Keywords	airline, air travel, tourism, vacation, aeroplane, corporate image, comfort, reputation, price, pricing, product personality, advertising Go to Glossary
Language	English