A proposal pilot study on Chrysler - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal pilot study on Chrysler
Box Number	19
Report Number	499A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	06 Jan 1955 Find out more about this year
Document Type	Pilot Study
Industry	Automotive
Commissioned by	Ross Roy, Inc.
Conducted by	Institute for Motivational Research, Inc.
Company	Chrysler Motor Corporation Go to Business Biographies
Brand	Chrysler
Keywords	automobile, car, manufacturing, salesman, sales person, product line, buyer motivation, shopping, customer profiling, word-of-mouth advertising, family, brand preference Go to Glossary
Language	English
Document linked to	Memo on Film Presentations of What the Doctor Ordered A proposal for a motivational research study of the design, sales and advertising problems of Dodge passenger cars