A proposed motivational research study of the relations between veterinarians and the Lederle Company - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposed motivational research study of the relations between veterinarians and the Lederle Company
Box Number	19
Report Number	516A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1955 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Dudley, Anderson & Yutzy
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	American Cyanamid Company; Lederle Laboratories Go to Business Biographies
Method	Interview; Observation; Test
Keywords	animal, drug, veterinary, medicine, pharmaceutical, corporate image, advertising, promotion, occupational training, public relations, attitude, salesman, sales person, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	A motivational research study on the relationships between veterinarians and the Lederle laboratories