A proposed research program for Seabrook frozen prepared foods - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposed research program for Seabrook frozen prepared foods
Box Number	64
Report Number	1393A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1961 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Seabrook Farms, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Seabrook Farms Company Go to Business Biographies
Brand	Seabrook Farms
Method	Interview; Test; Questionnaire
Keywords	frozen food, purchasing, marketing, housewife, female consumer, packaging, merchandising, word-of-mouth advertising, promotion, marketing, convenience food, sales, personality profiling, purchasing, femininity, food habits, family, price, pricing, corporate image, nutrition Go to Glossary
Language	English