A psychological ad effectiveness test on the competitors of the Santa Fe Railroad - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological ad effectiveness test on the competitors of the Santa Fe Railroad
Box Number	4
Report Number	85F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1949 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	Leo Burnett Company, Inc.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Santa Fe System Lines; New York Central Railroad Company; Southern Pacific Company Go to Business Biographies
Method	Interview; Test
Keywords	railroad, railway, railway travel, competitor analysis, advertisement effectiveness test, advertising Go to Glossary
Language	English