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Field name | Value |
---|---|
Title | A psychological ad test on the effectiveness of five Bisquick advertisements |
Box Number | 7 |
Report Number | 148F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Knox Reeves Advertising, Inc. |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Montrose, New York |
Company | Go to Business Biographies |
Brand | Bisquick |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A psychological research study on the sales and advertising problems of Bisquick A psychological analysis of the comparative effectiveness of a Duncan Hines biscuit advertisement and a Bisquick advertisement Two Bisquick TV commercials: a comparative evaluation |