The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A psychological ad test on the effectiveness of five Bisquick advertisements
Box Number 7
Report Number 148F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Knox Reeves Advertising, Inc.
Conducted by Institute for Research in Mass Motivations, Inc.
Place Montrose, New York
Company
Brand Bisquick
Method Interview; Test
Keywords
Language English
Document linked to A psychological research study on the sales and advertising problems of Bisquick
A psychological analysis of the comparative effectiveness of a Duncan Hines biscuit advertisement and a Bisquick advertisement
Two Bisquick TV commercials: a comparative evaluation