A psychological analysis of an advertising campaign of the Institute of Life Insurance Companies - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological analysis of an advertising campaign of the Institute of Life Insurance Companies
Box Number	4
Report Number	68
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1948 Find out more about this year
Document Type	Report
Industry	Financial Services
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Institute of Life Insurance Go to Business Biographies
Method	Interview
Keywords	insurance, life insurance, finance, advertising, advertisement effectiveness test, public relations, attitude, salesmen, sales people, gratification Go to Glossary
Language	English
Document linked to	Preliminary report: Comparison of three versions of an ad ending