A psychological analysis of interviews conducted with twelve "Strike It Rich" applicants - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological analysis of interviews conducted with twelve "Strike It Rich" applicants
Box Number	4
Report Number	82.1D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1952 Find out more about this year
Document Type	Report
Industry	Personal Products; Broadcasting
Commissioned by	Colgate-Palmolive-Peet Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Colgate
Method	Interview
Keywords	game show, television advertising, television program, sponsorship Go to Glossary
Language	English
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