A psychological analysis of the relative importance of themes in MJC - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological analysis of the relative importance of themes in MJC
Box Number	4
Report Number	87-II
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1949 Find out more about this year
Document Type	Report
Industry	Automotive
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	General Motors Corporation Go to Business Biographies
Method	Interview
Keywords	automobile, car, employment, employee attitude, employee morale, employee motivation, industrial relations, money, family, children, medical insurance Go to Glossary
Language	English
Document linked to	General Motors letter proposal What works in employee relations: a psychological analysis for General Motors What you can learn from the differences between your division and the corporation average in MJC