A psychological analysis of the sales and advertising problems of Swan Soap - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological analysis of the sales and advertising problems of Swan Soap
Box Number	4
Report Number	66C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1948 Find out more about this year
Document Type	Report
Industry	Personal Products
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Unilever, Ltd. Go to Business Biographies
Brand	Swan
Method	Interview; Observation; Test
Keywords	soap, hygiene, packaging, buyer motivation, brand association, animal, nature, women, female consumer, sales, low pressure selling, advertising, product differentiation, family Go to Glossary
Language	English
Document linked to	Proposal for a psychological analysis of the sales and advertising problems of Swan Temporary progress report on the psychological analysis of the sales and advertising problems of Swan Soap