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Field name | Value |
---|---|
Title | A psychological analysis of the sales and advertising problems of the Book-of-the-Month Club |
Box Number | 3 |
Report Number | 59 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Retail and Wholesale |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Book-of-the-Month Club |
Method | Interview |
Keywords | Go to Glossary |
Language | English |