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| Field name | Value |
|---|---|
| Title | A psychological pilot study of Chase and Sanborn coffee |
| Box Number | 3 |
| Report Number | 60D |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Pilot Study |
| Industry | Food and Drink |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Chase and Sanborn; Maxwell House |
| Method | Interview; Test; Observation |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a psychological study of the sales and advertising problems of Chase and Sanborn Coffee Chase & Sanborn pilot study – suggested outline Proposal for a psychological research study of the advertising problems of Chase & Sanborn Coffee |