A psychological pilot study on the sales and advertising problems of Surf - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological pilot study on the sales and advertising problems of Surf
Box Number	11
Report Number	306D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1953 Find out more about this year
Document Type	Pilot Study
Industry	Cleaning Products
Commissioned by	Lever Brothers Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Brand	Surf
Method	Interview
Keywords	detergent, laundry, soap, female consumer, women, brand loyalty, ideal brand model, product personality, brand association, brand switching, brand choice Go to Glossary
Language	English