A psychological research report on the sales and advertising problems of Hage's Dairy - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research report on the sales and advertising problems of Hage's Dairy
Box Number	8
Report Number	151C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1952 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	The Tolle Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Hage's Dairy Go to Business Biographies
Brand	Hage's
Method	Interview
Keywords	children, dairy product, milk, drink, beverage, food, ice cream, attitude, packaging, color, design, children, product personality Go to Glossary
Language	English