The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A psychological research report on the sales and advertising problems of Jergens hand lotion
Box Number 13
Report Number 350C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Hair and Beauty
Commissioned by Robert W. Orr & Associates, Inc.
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Company
Brand Jergens
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a psychological research study on new facial lotion
Creative research memo on Jergens facial
Memo on Jergens facial
Proposal for a psychological research study on the sales and advertising problems of Jergen's hand lotion
Analysis of a TV commercial on Jergen's new facial lotion
Proposal for a combined study on Jergen's hand lotion and Jergen's facial lotion
Summary of a creative session re: the Jergens company's image
Proposal for a motivational study on unsatisfied needs in the cosmetic field - what new or improved products should the Jergens & Woodbury, Co. go into?