A psychological research report on the sales and advertising problems of Point Loma products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research report on the sales and advertising problems of Point Loma products
Box Number	7
Report Number	150.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1952 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	The Tolle Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Klauber-Wangenhiem Company Go to Business Biographies
Brand	Point Loma
Method	Interview
Keywords	food, grocer, grocery trade, supermarket, retail, advertising, canned food, brand association, product personality Go to Glossary
Language	English
Document linked to	A psychological research report on the wholesale-buyer relationships of the Klauser-Wangenheim Company