A psychological research study and test of three advertisements - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study and test of three advertisements
Box Number	94
Report Number	2124F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1968 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Commissioned by	Sander Allen Advertising, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Velsicol Chemical Corporation Go to Business Biographies
Brand	Gold Crest; Velsicol
Method	Interview; Test
Keywords	insecticide, consumer, advertising, pest control, manufacturing, symbolism, magazine advertising, advertisement effectiveness test, social psychology, social class, hygiene, housekeeping Go to Glossary
Language	English
Document linked to	Proposal for an advertising test and evaluation of a campaign to promote confidence in pest control specialists who display the symbol of "Gold Crest protection"