A psychological research study for the sales and advertising problems of Personna - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study for the sales and advertising problems of Personna
Box Number	3
Report Number	57C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1952 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	J. D. Tarcher &, Co.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Personna Blade Company, Inc. Go to Business Biographies
Method	Interview
Keywords	razor, shaving, masculinity, product sample, men, advertising, brand loyalty Go to Glossary
Language	English
Document linked to	Proposal for a psychological analysis of the sales and advertising problems of the Personna Blade Company, Inc.