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Title A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store
Box Number 27
Report Number 717C (vol. I and II)
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Retail and Wholesale
Commissioned by May Department Stores Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand May
Method Questionnaire; Interview
Language English
Additional information This document is made up of two volumes.
Document linked to Proposal for a motivational research study of the sales, advertising, and merchandising problems of the May Company's Wilshire Boulevard store