A psychological research study of the major appeals in current beer advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study of the major appeals in current beer advertising
Box Number	17
Report Number	468C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1954 Find out more about this year
Document Type	Report
Industry	Food and Drink
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Keywords	alcohol, beer, brewing industry, advertising, flavor, brand preference, brand loyalty, product personality, brand association, social status, target market, color Go to Glossary
Language	English