A psychological research study of the most appropriate characterization of the "Wonderful Wizard of Bras" - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study of the most appropriate characterization of the "Wonderful Wizard of Bras"
Box Number	15
Report Number	418C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1954 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Hollywood-Maxwell Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Hollywood-Maxwell Company Go to Business Biographies
Method	Interview
Keywords	brassiere, lingerie, female consumer, sales, advertising, brand loyalty, brand switching, brand choice, mascot, sex, symbolism, signs and symbols, women, female consumer, self-image Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Whirlpool bras