A psychological research study of the sales and advertising problems of Rice Chex and Wheat Chex - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study of the sales and advertising problems of Rice Chex and Wheat Chex
Box Number	16
Report Number	453C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1954 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Guild, Bascom and Bonfigli, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Ralston Purina Company Go to Business Biographies
Brand	Chex
Method	Interview; Test
Keywords	breakfast cereal, food, female consumer, women, mother, child consumer, children, parent, radio advertising, television advertising, product personality, brand association, corporate image, flavor, testing, packaging Go to Glossary
Language	English
Document linked to	The comparative effectiveness of a Rice and Wheat Chex advertisement