A psychological research study on the advertising and packaging problems of canned cat food - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the advertising and packaging problems of canned cat food
Box Number	10
Report Number	279C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1953 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Commissioned by	J. J. Weiner Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Method	Interview
Keywords	cat, pet food, research, family, children, canned food, nutrition, pricing, advertising, brand, name, labeling, packaging, design Go to Glossary
Language	English