A psychological research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company
Box Number	4
Report Number	86C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1949 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	B. F. Goodrich Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	B. F. Goodrich Company Go to Business Biographies
Brand	B. F. Goodrich
Method	Interview; Observation; Test
Keywords	automobile, automobile dealer, car, tire, research, advertising, product personality, buyer motivation, brand choice, sales, trust, quality, attitude, prestige, masculinity, war, family Go to Glossary
Language	English
Document linked to	Proposal for a research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company Proposal for a motivational research study – Subject: To determine which grade of tires B. F. Goodrich should feature to achieve maximum sales next summer