A psychological research study on the effectiveness of Helene Curtis advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the effectiveness of Helene Curtis advertising
Box Number	5
Report Number	100F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1951 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Russel M. Seeds Advertising Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Helene Curtis Industries Go to Business Biographies
Method	Test; Interview
Keywords	beauty product, hair appliance, hair product, shampoo, sales, advertising, packaging, women, female consumer, advertisement effectiveness test, product personality, brand association, femininity Go to Glossary
Language	English
Document linked to	Psychological research study on the sales and advertising problems of Helene Curtis spray net Helene Curtis shampoo Proposal for a psychological research study on the sales and advertising problems of Suave and Helene Curtis Products A psychological survey on the comparative effectiveness of Helene Curtis Milky shampoo advertising