A psychological research study on the sales and advertising problems of Berghoff and Gettelman beers - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Berghoff and Gettelman beers
Box Number	7
Report Number	144C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1952 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Hoffman and York
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	A. Gettelman Brewing Company; Berghoff Brewing Corporation Go to Business Biographies
Brand	Berghoff
Method	Interview
Keywords	alcohol, beer, drink, beverage, advertising, sales, brand preference, product personality, social class Go to Glossary
Language	English