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Title A psychological research study on the sales and advertising problems of Betty Crocker Crustquick
Box Number 7
Report Number 140C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Knox Reeves Advertising, Inc.
Conducted by Institute for Research in Mass Motivations, Inc.
Place New York, U.S.A.
Company
Brand Betty Crocker
Method Interview
Keywords
Language English
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