A psychological research study on the sales and advertising problems of Folger's instant coffee - progress report - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A psychological research study on the sales and advertising problems of Folger's instant coffee - progress report
Box Number	11
Report Number	301B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Jun 1953 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	J. A. Folger & Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	J. A. Folger & Company Go to Business Biographies
Brand	Folgers
Method	Interview
Keywords	coffee, beverage, drink, sales, product personality, corporate image, advertising, promotion, instant coffee, guilt, flavor, scent Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study to determine the most effective marketing strategy for Folger's instant and regular coffee A psychological research study on the sales and advertising problems of Folger's instant coffee Letter - proposal re: motivational research to Folger & Co