A psychological research study on the sales and advertising problems of Griesedieck Bros. beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Griesedieck Bros. beer
Box Number	11
Report Number	316C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1953 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Krupnick & Associates, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Griesedieck Brothers Brewing Company Go to Business Biographies
Brand	Griesedieck Bros.
Method	Interview; Test
Keywords	alcohol, beer, drink, beverage, brewing industry, testing, advertisement effectiveness test, projective techniques, sales, advertising, flavor, symbolism, brand loyalty, African American consumer, product personality, brand association Go to Glossary
Language	English
Document linked to	Proposal re: Griesedieck beer