A psychological research study on the sales and advertising problems of Guide Step shoes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Guide Step shoes
Box Number	14
Report Number	372C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Endicott Johnson Corporation
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Croton-on-Hudson, New York
Company	Endicott Johnson Corporation Go to Business Biographies
Brand	Guide Step
Method	Interview; Observation; Test
Keywords	shoes, sales, word-of-mouth advertising, retail, retailer, salesman, children’s shoes, pricing, brand association, product personality, corporate image, brand loyalty, social status, ideal brand model, testing, male consumer, men, competitor analysis, projective techniques, children, child consumer, teenager, teenage consumer, wholesaler Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Guide Step shoes Endicott Johnson - Guide Step shoes progress report Notes on new Endicott Johnson Guide Step pamphlet