A psychological research study on the sales and advertising problems of Lady Wildroot shampoo - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Lady Wildroot shampoo
Box Number	11
Report Number	295C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1953 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Wildroot Company, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Wildroot Company, Inc. Go to Business Biographies
Brand	Wildroot
Method	Interview; Test
Keywords	shampoo, hair product, bathing, female consumer, women, brand association, child consumer, buyer motivation, advertising, name, packaging, labeling, product personality, ideal brand model, men, teenage consumer, African American consumer, projective techniques, testing Go to Glossary
Language	English
Document linked to	Proposal for a motivational study on the sales and advertising problems of Wildroot Shampoo A motivational pilot study on Wildroot's "confidence" commercials A test market study of the advertising problems of Wildroot Formula #2 MRP creative analysis of the motivating response patterns to a Wildroot Cream Oil television commercial ("The Barn Dance") Proposal re: Shampoo Fakes - Wildroot Supplementary notes on what women use for hair care A motivational research pilot study on Vam Shampoo Fakes research memo The motivating response patterns to four Wildroot commercials Feelings and attitudes of barbers Supplementary section on the motivations of barbers Wildroot cream oil - formula #2 and Vam New Wildroot television commercial A motivational research study on the use of Vam commercials on The Robin Hood Show Proposal for a motivational research pilot study of Vam Proposal on Vam

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